Despite making its name through traditional film photography products, Fujifilm has seamlessly transitioned into a digital product line, using its experience from digital medical imaging and optical device development to create a quality line of digital cameras under the established Fujifilm brand. The brand, also known as simply Fuji, was established with the aim of being the first Japanese producer of photographic film; after the second world war, Fujifilm diversified and established a monopoly over the Japanese film photography market by offering excellent quality but cost-effective cameras and film rolls.
The quality and care which went into Fujifilm's traditional camera models has not been lost in the digital age. At the forefront on their product line is a selection of great compact cameras, as well as a premium compact camera line which offers an excellent assortment of features you'd expect to find in a comprehensive DSLR model. Alongside these compact models, Fujifilm also offers a popular point and shoot range.
For more information on buying and using a Fujifilm camera, contact us at Calumet Photographic and speak to one of our experts.